How to Use Social Media to Build Your Personal Brand – Part10
The final installment of a ten part series – Tip #10 is revealed…
The traditional “soap box” on steroids, social media now broadcasts the voice of thought leaders in a new and electrifying way.
Each social medium, whether it be a micro/blog, web-cast or networked article, is a powerful amplifying system. But combined they are like a turbo charged U2 concert. And just like an open-air gig they will reach audiences who didn’t even buy a ticket.
Thought leaders are innovators. They view the world in which they live differently to others. They articulate these differences, differently; they are not bound by conventional rationality. They assert their insights with a confidence and credibility that attracts and empowers fanatical followers to take further action.
Just as the MTV generation would argue that video actually saved the radio star, social media is the champion of thought leadership in the Twenty-First century; having widened, yet segmented the audience and provided millions with countless opportunities to share their ideas and opinions in a way that has never before been available to them.
Social media is also the ultimate VIP backstage pass – it provides unprecedented access to an arena of thought leaders. You’re just one click away from the likes of Richard Branson, Russel Howcroft and Tim Ferriss, (or at least their social media savvy community managers).
Such superstars along with political leaders, social commentators, celebrities and artists have wised up to leveraging social media to enhance their public profiles and engage directly with their followers to gain greater insights into their markets, constituencies and communities.
So now, it’s your turn to shine.
Although thought leadership is not a new concept, using social media to project your voice further is an innovative process and like music, a precarious balance between science and art.
So here’s Tip #10 of 10 Key notes to help you reach the right pitch:
You’ve managed to expand your reach through video content, blogging, participating in online forums and virtual conferences, now it’s time take centre stage and leverage those relationships you’ve invested time in; send out press releases, promote your content with targeted online ads, and don’t be afraid to ask for endorsements.
Recommendations are considered to be the most resounding social proof – a standing ovation, if you will, that can be displayed on your LinkedIn profile or on your personal website as testimonials.
Social media helps you to harness your talents and shout them from the Rooftops, leaving your audience begging for an encore.
It may be terrifying to stand on the edge of the stage and look out into a mobile-lit sea of opportunity and risk. Rather than closing the curtain – dive right into that moshpit and dare to surf the social media crowd. Only by taking such a leap can you truly unleash your inner-RockStar.
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